Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.

Al Ries

Stichwörter: advertising marketing branding

Weiter zum Zitat

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The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.

Al Ries

Stichwörter: positioning

Weiter zum Zitat

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