Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Philip KotlerStichwörter: marketing social-media maketing-3-0 web-2-0
if we do not change our direction,we are likely to end up where we are headed
Philip KotlerMarketing is a race without a finishing line
Philip KotlerMarketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerStichwörter: value business customer marketing product client
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