If more designers had bad backs, we would have more good chairs.

Ralph Caplan


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All our media are given over to things that are better left unsaid.

Ralph Caplan

Stichwörter: media design



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We should plead not guilty by reason of inanity…

Ralph Caplan


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Designers shouldn’t design for museums any more than mummies should die for them.

Ralph Caplan

Stichwörter: design



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…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic choices but does not consist only of them.

Ralph Caplan

Stichwörter: design industrial-design



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A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For it is civilization, not survival, that requires design.

Ralph Caplan

Stichwörter: civilization design industrial-design



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Thinking about design is hard, but not thinking about it can be disastrous.

Ralph Caplan

Stichwörter: design



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Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.

Ralph Caplan

Stichwörter: design



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We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

Ralph Caplan

Stichwörter: design branding



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Nothing is more to the point than a good digression.

Ralph Caplan

Stichwörter: digression



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