Don't make me think
Steve KrugStichwörter: usability
Happy talk must die
Steve KrugStichwörter: usability
If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.
Steve KrugStichwörter: web-design
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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.
Steve KrugYour guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions I hear are almost certainly wrong, and (b) the things that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious.
Steve KrugWhen fixing problems, always do the least you can.
Steve KrugStichwörter: usability
Get rid of half the words on each page, then get rid of half of what’s left.
Steve KrugStichwörter: writing content usability webdesign
Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are
generally in such a hurry that they routinely miss subtle cues.
Stichwörter: design web-design usability designers
As a rule, conventions only become conventions if they work.
Steve KrugStichwörter: design web-design usability
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
Steve KrugStichwörter: web-design usability
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