Because no man wants to be a coward in front of a cheese.

“Yes! I'm me! I am careful and logical and I look up things I don't understand! …”

“Crowley (An Angel who did not so much Fall as Saunter Vaguely Downwards)”

“The secret is not to dream," she whispered. "The secret is to wake up. Waking u…”

“I THINK... I THINK I COULD BE FRIENDS WITH THE GREEN BOTTLE.”