Properly Defining a Project's Initiation:

Projects start going bad at inception --- the customer's inception...

The problem is that these are initiatives rather than projects. Managers often fail to include the implementation professionals in these early meetings....stays close to the intended baseline...
people are enamored with technology...accept the limited information provided by sales material as definitive and ignore the hidden complexities in the implementation. As a result, during the inception of a project, customers use buzzwords and concepts they believe they understand and make assumptions about the idea's implementation.

Autor: Todd C. Williams