The most basic way to get someone's attention is this: Break a pattern.

“You don't have to speak monosyllables to be simple. What we mean by simple is f…”

“Stories should put knowledge into a frame work that is more lifelike.”

“The Aha! experience is much more satisfying when it's preceded by the huh exper…”

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagin…”