Utiliza el nombre correcto para las cosas. El miedo a un nombre aumenta el miedo a la cosa que se nombra.

“Then you will find yourself easy prey for the Dark Lord!" said Snape savagely. …”

“I am what I am, an’ I’m not ashamed. 'Never be ashamed,’ my ol’ dad used ter sa…”

“A chilly breeze that seemed to emanate from the heart of the forest lifted the …”

“They were the reason that he kept faith with his stars, that reinforced him in …”