We all show false faces to the world, and a good thing too, for a hundred reasons. We should be consistent with our friends and lovers, so as not to be unkind. But if in your heart you are not kind, it's better to be false, to act kindly even if you don't feel it, because the deed is important and not the reason for it.
That kind of falsity is the triumph of our civilization.

Autor: Philip Pullman