While for critics of sprawl the generic signifies a loss of local identity and connection to place, for Koolhaas it represents an opportunity for reinvention and fantasy free from nostalgia or provincial habit. He admires the generic's accessibility, impermanence, economy of imagination, and malleable lack of authenticity or moralizing agenda.

Autor: Graham Owen

While for critics of sprawl the generic signifies a loss of local identity and connection to place, for Koolhaas it represents an opportunity for reinvention and fantasy free from nostalgia or provincial habit. He admires the generic's accessibility, impermanence, economy of imagination, and malleable lack of authenticity or moralizing agenda. - Graham Owen


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