Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.
Gideon HaighStichwörter: commercialism cricket indian-premier-league branding
Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'
Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.
Stichwörter: commercialism twitter cricket indian-premier-league lalit-modi branding brand-finance chirayu-amin harsha-bhogle mahendra-singh-dhoni shilpa-shetty unni-krishnan
The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.
Gideon HaighStichwörter: commercialism cricket indian-premier-league branding
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard SchultzStichwörter: authenticity branding
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard SchultzStichwörter: authenticity branding brand-loyalty
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...
Howard SchultzStichwörter: authenticity branding
A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)
Woodrow PhoenixStichwörter: design graphic-design logos toys branding toy-design
We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.
Ralph CaplanWhat we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
Richard BransonStichwörter: branding
Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too.
Stan SlapStichwörter: branding leadership-quotes brandable-customer-experience branding-culture keynote-speaker keynote-speech manager-training manger top-keynote-speaker
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