Don’t surround yourself with "yes" men and women. Stay close to people who aren’t afraid to tell you when you are wrong. “You need people around you that you can trust to say "that’s a shit idea," Hegarty says. “Every McCartney needs a Lennon.

World-famous advertising creative Sir John Hegarty on how to be and stay creative.

Stichwörter: creativity-lennon

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