Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.
Al RiesTags: advertising marketing branding
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
Al RiesTags: positioning
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