It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.

David Amerland

Tags: social loneliness social-networks disconnect social-instinct



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Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

David Amerland

Tags: social-media social-media-addiction social-media-qualities social-network-tropes



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The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.

David Amerland

Tags: social-media social-networks social-imperatives social-media-behaviour



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Social media is the empowerment of the individual at the expense of the system.

David Amerland

Tags: social-media definition-of-social-media social-media-mind



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A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.

David Amerland

Tags: seo semantic-search intelligent-web semantic-web



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Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.

David Amerland

Tags: seo semantic-search semantic-web



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What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.

David Amerland

Tags: seo semantic-search gaming-search google-semantic-search semantic-seo



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Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

David Amerland

Tags: search seo semantic-search



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I am a firm believer that knowledge is power but only if it leads to comprehension.

David Amerland

Tags: seo semantic-search search-marketing



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At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.

David Amerland

Tags: google-search-engine semantic-search semantic-web google-semantic-search



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