Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.

Gideon Haigh

Tags: commercialism cricket indian-premier-league branding



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George Orwell famously described international sport as 'war minus the shooting'. But for all Orwell's greatness as a thinker, this was one of his least felicitous lines, analogous to 'murder minus the death' or 'life minus the breathing'.

Gideon Haigh

Tags: nationalism war sport orwell



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One keeps looking out for innovation in IPL, but of late it hasn't been all that obvious. Lionel Richie as an opening act? Johnny Mathis must have been busy. Matthew Hayden's Mongoose? Looks a bit like Bob Willis' bat with the "flow-through holes"; Saint Peter batting mitts are surely overdue a revival. The only genuinely intriguing step this year, bringing the IPL to YouTube, was forced on Modi by the collapse of Setanta; otherwise what Modi presents as 'innovation' is merely expansion by another name, in the number of franchises and the number of games.

Gideon Haigh

Tags: innovation expansion youtube cricket indian-premier-league lalit-modi bob-willis johnny-mathis lionel-richie matthew-hayden setanta-sports



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The risk is, as ever, that the hyperbole of IPL will simply smother the cricket; perhaps the members of the IPL's cheer squad should stop listening to each other and start listening to themselves.

Gideon Haigh

Tags: hyperbole cricket indian-premier-league



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Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle: a global tournament in which the same nation always wins.

Gideon Haigh

Tags: nationalism india cricket indian-premier-league



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Batting, for once, in his accustomed slot at No. 3, Tavaré took his usual session to get settled, but after lunch opened out boldly. He manhandled Bruce Yardley, who'd hitherto bowled his offbreaks with impunity. He coolly asserted himself against the pace bowlers, who'd elsewhere given him such hurry. I've often hoped on behalf of cricketers, though never with such intensity as on that day, and never afterwards have I felt so validated. Even his failure to reach a hundred was somehow right: life, I was learning, never quite delivered all the goods. But occasionally—just occasionally—it offered something to keep you interested.

Gideon Haigh

Tags: life cricket bruce-yardley chris-tavare



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As an ersatz opening batsman, Tavaré did not so much score runs as smuggle them out by stealth.

Gideon Haigh

Tags: cricket chris-tavare opening-batsman slow-scoring



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Some years ago I adjourned with a friend to a nearby schoolyard net for a recreational hit. On the way, we exchanged philosophies of cricket, and a few personal partialities. What, my friend asked, did I consider my favourite shot? 'Easy,' I replied ingenuously. 'Back-foot defensive stroke.'

My friend did a double take and demanded a serious response. When I informed him he'd had one, he scoffed: 'You'll be telling me that Chris Tavaré's your favourite player next.' My guilty hesitation gave me away. 'You Poms!' he protested. 'You all stick together!

Gideon Haigh

Tags: englishmen cricket chris-tavare slow-scoring net-practice



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Nearly 30 years since his only tour of Australia, mention of Tavaré still occasions winces and groans. Despite its continental lilt, his name translates into Australian as a very British brand of obduracy, that Trevor Baileyesque quality of making every ditch a last one.

Gideon Haigh

Tags: australia england pluck guts cricket chris-tavare slow-scoring trevor-bailey



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Tavaré played 30 Tests for England between 1980 and 1984, adding a final cap five years later. He filled for much of that period the role of opening batsman, even though the bulk of his first-class career was spent at Nos. 3 and 4. He was, in that sense, a typical selection in a period of chronic English indecision and improvisation, filling a hole rather than commanding a place. But he tried—how he tried. Ranji once spoke of players who 'went grey in the service of the game'; Tavaré, slim, round-shouldered, with a feint moustache, looked careworn and world-weary from the moment he graduated to international cricket.

Gideon Haigh

Tags: cricket chris-tavare opening-batsman slow-scoring england-cricket-team ranjitsinhji test-cricket



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