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Kytka Hilmar-JezekI hope you have a book telling others how you do what you do. If you answered no, then I challenge you to spend the next couple of hours reading this book and then, in the next ten days implementing what you’ve learned here. When you realize the value of the impact your book will make, your decision to write will be a no-brainer! Using this very simple, powerful system you will soon be thinking about your second book, and third book. You will want to recruit your spouse, children and parents to write. You will understand that everyone has a unique voice whose legacy is to be forever captured in print. They key is to begin. Dreaming about getting started is not going to make it happen. Action is everything so make a promise to yourself to commit and take action.
Kytka Hilmar-JezekTags: author impact take-action book-power no-brainer unique-voice write-now
Your book is a springboard and integral strategic part of your overall game plan. Being an author positions you strongly upon your platform. It is the passport which will start you on your journey to becoming the recognized authority in the niche or space that you work in or aspire to work in.
Kytka Hilmar-JezekTags: write-a-book become-the-authority book-power book-strategy platform
Your intention is for readers to benefit from your experiences and avoid the costly and time consuming mistakes you may have made. You want to help your readers know the short cuts and what you would have avoided, and why. As you write, keep a clear sense of why writing this is important to you, but also share your why within the body of the book. Why do your readers need to take the steps you describe? Are you saving them time, money, resources? Why did you start your journey to begin with? Did you want to change the world or get from point ”A” to point “B”? Why did you keep going even when it was difficult? Was there a light at the end of the tunnel, a reward at the end? Why should they hang in there? All of these things will work magically if implemented correctly and consistently.
Kytka Hilmar-JezekTags: write-a-book book-power author-a-book light-at-the-end-of-the-tunnel start-with-why
An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.
Kytka Hilmar-JezekTags: authors credibility speaker branding write-a-book book-power
Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!
Kytka Hilmar-JezekTags: celebrity branding book-power authors-are-in-demand passive-income royalties
Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities can lead to books. These are great places to flesh out ideas, get reader feedback, and sometimes even catch the attention of an agent, publisher or larger audience. If anything, a well branded presence on the internet positions you in a way where you have the opportunity to become the authority or expert. Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books!
Kytka Hilmar-JezekTags: curate become-the-authority book-power kytka become-and-expert repurpose-content use-existing-content
We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we trust that the information comes from a trustworthy source? Your experience has given you a deep knowing of your subject matter. You have insights and ideas that others may not figure out on their own. You are holding a roadmap that has great value to someone. What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.
Kytka Hilmar-JezekTags: author information-overload write-a-book book-power platform author-platform beanding kytka positioning
Let me remind you again that when you put a book out there, you are a published author in a space where you are an expert. Your book becomes the ultimate business card, not to mention a source of ongoing revenue. Did someone say “ongoing revenue?”. Who does not need to make some extra money on a regular basis? Realize that this book will take some work to complete once, but thereafter it exists forever – working to bring you royalty checks five, ten, twenty years from now. Money will be consistently flowing into your bank account. If you write a good book that provides real value, then you realistically have a revenue stream which will bring income for decades to come.
Kytka Hilmar-JezekTags: write-a-book book-power passive-income kytka make-money-while-you-sleep ongoing-revenue published-author residual-income
The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important to note that your voice IS an integral part of your branding. When you hire someone else, what your readers will ultimately get is their voice. When they see you later at your website or on your social media, your voice will not be the same. This will trigger a feeling of inconsistency when relationships need to be built upon trust and authenticity. Your audience will eventually come to think you are not the “real deal” and will find another to replace you. Finally, your book is a springboard and launching pad to greater things such as speaking, interviews, a product line, etc. Will your ghost writer be available for all of that as well? How will you be able to “ghost write” your way through an interview? Hence the reason I stress speaking in your own voice. You may think you are not perfect, but your authenticity will speak in volumes to your followers and they will be customers for life if they see your true being.
Kytka Hilmar-JezekTags: authenticity true-to-self book-power kytka speak-in-your-own-voice
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