Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

Max McKeown

Tags: strategy creativity leadership analysis strategic



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Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

Max McKeown

Tags: change strategy problems leadership careers improvement solutions promotion strategic



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Strategy is not really a solo sport – even if you’re the CEO.

Max McKeown

Tags: planning strategy leadership management collaboration teamwork innovation strategic ceo



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Strategy is about shaping the future.

Max McKeown

Tags: success strategy leadership definition business management entrepreneurship strategic



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Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

Max McKeown

Tags: success empowerment people winning strategy motivation culture management engagement strategic hr



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The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

Max McKeown

Tags: goals strategy risk leadership innovation entrepreneurship management-and-leadership



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Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

Max McKeown

Tags: strategy competition facebook



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With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Max McKeown

Tags: strategy leadership innovation strategic-planning strategic



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Following the rules of your industry will only get you so far.

Max McKeown

Tags: strategy innovation strategic-planning strategic



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Strategy and culture should have breakfast together.

Max McKeown

Tags: strategy culture innovation strategic



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