If more designers had bad backs, we would have more good chairs.

Ralph Caplan


Go to quote


All our media are given over to things that are better left unsaid.

Ralph Caplan

Tags: media design



Go to quote


We should plead not guilty by reason of inanity…

Ralph Caplan


Go to quote


Designers shouldn’t design for museums any more than mummies should die for them.

Ralph Caplan

Tags: design



Go to quote


…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic choices but does not consist only of them.

Ralph Caplan

Tags: design industrial-design



Go to quote


A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For it is civilization, not survival, that requires design.

Ralph Caplan

Tags: civilization design industrial-design



Go to quote


Thinking about design is hard, but not thinking about it can be disastrous.

Ralph Caplan

Tags: design



Go to quote


Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand.

Ralph Caplan

Tags: design



Go to quote


We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

Ralph Caplan

Tags: design branding



Go to quote


Nothing is more to the point than a good digression.

Ralph Caplan

Tags: digression



Go to quote



Page 1 of 1.


©gutesprueche.com

Data privacy

Imprint
Contact
Wir benutzen Cookies

Diese Website verwendet Cookies, um Ihnen die bestmögliche Funktionalität bieten zu können.

OK Ich lehne Cookies ab