Don't make me think

Steve Krug

Tags: usability



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Happy talk must die

Steve Krug

Tags: usability



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If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.

Steve Krug

Tags: web-design



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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

Steve Krug

Tags: design usability



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Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions I hear are almost certainly wrong, and (b) the things that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious.

Steve Krug


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When fixing problems, always do the least you can.

Steve Krug

Tags: usability



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Get rid of half the words on each page, then get rid of half of what’s left.

Steve Krug

Tags: writing content usability webdesign



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Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are
generally in such a hurry that they routinely miss subtle cues.

Steve Krug

Tags: design web-design usability designers



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As a rule, conventions only become conventions if they work.

Steve Krug

Tags: design web-design usability



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It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

Tags: web-design usability



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