If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing.
Yvon ChouinardDoing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means.
Yvon ChouinardTags: risk experimentation on-the-edge
The more you know, the less you need.
Yvon ChouinardTags: wisdom zen less-is-more
How you climb a mountain is more important than reaching the top.
Yvon ChouinardTags: journey struggle process
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.
Yvon ChouinardTags: environment environmentalism green
the worst thing said about him is that he was "uncurious.
Yvon ChouinardTags: curiosity motivation enthusiasm
The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process.
Yvon ChouinardTags: individuality journey growth process
…most of the damage we cause to the planet is the result of our own ignorance.
Yvon ChouinardTags: environmentalism ignorance
Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon ChouinardI've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.
Yvon ChouinardTags: 80-percent
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