How, I asked myself, do you convince men and women who live comfortably to change a system that provides their comforts--even when they know about EHMs and jackals, when they understand that attached to their comforts are terrible price tags? Where do you find words to empower them to stand up to a force like the corporatocracy? How do you inspire them to take actions that will bend the corporations to the will of the people?

Author: John Perkins