New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.
Carmine GalloTags: brain presentation cognitive-functioning
Global warming is by its very nature a threat, but it is a deadly threat only because it fails to trigger the brain's alarm. It leaves us sleeping in a burning bed.
Dan GilbertTags: global-warming climate-change cognitive-functioning climate-messaging dan-gilbert
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