The endorsements on books aren’t entirely impartial. Unbeknownst to the average reader, blurbs are more often than not from the writer’s best friends, colleagues or teachers, or from authors who share the same editor, publisher or agent. They represent a tangled mass of friendships, rivalries, favors traded and debts repaid, not always in good faith.

Rachel Donadio

Tags: reviews publishing blurbs endorsements



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For an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth.

Mokokoma Mokhonoana

Tags: wealth advertising fame attraction invitation entrepreneur endorsements



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