The carnistic schema, which twists information so that nonsense seems to make perfect sense, also explains why we fail to see the absurdities of the system. Consider, for instance, advertising campaigns in which a pig dances joyfully over the fire pit where he or she is to be barbecued, or chickens wear aprons while beseeching the viewer to eat them. And consider the Veterinarian's Oath of the American Veterinary Medical Association, 'I solemnly swear to use my...skills for the...relief of animal suffering,' in light of the fact that the vast majority of veterinarians eat animals simply because they like the way meat tastes. Or think about how poeple won't replace their hamburgers with veggie burgers, even if the flavor is identical, because they claim that, if they try hard enough, they can detect a subtle difference in texture. Only when we deconstruct the carnistic schema can we see the absurdity of placing our preference for a flawless re-creation of a textural norm over the lives and deaths of billions of others.

Melanie Joy

Tags: animals meat carnism eating-animals norms



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The path of the norm is the path of least resistance; it is the route we take when we're on auto-pilot and don't even realize we're following a course of action that we haven't consciously chosen. Most people who eat meat have no idea that they're behaving in accordance with the tenets of a system that has defined many of their values, preferences, and behaviors. What they call 'free choice' is, in fact, the result of a narrowly obstructed set of options that have been chosen for them. They don't realize, for instance, that they have been taught to value human life so far above certain forms of nonhuman life that it seems appropriate for their taste preferences to supersede other species' preference for survival.

Melanie Joy

Tags: animals veganism meat carnism norms



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The world is not ready for some people when they show up, but that shouldn't stop anyone.

Ashly Lorenzana

Tags: individuality life freedom world difference society expression uniqueness standards revolutionary norms



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Most conduct is guided by norms rather than by laws. Norms are voluntary and are effective because they are enforced by peer pressure.

Paul Collier

Tags: laws norms



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Reading at meals is considered rude in polite society, but if you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects.

Stephen King

Tags: reading writing society politeness etiquette norms



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But are his needs any more shocking than the needs of any other animals and men? Are his deeds more outrageous than the deeds of the parent who drained the spirit from his child? The vampire may foster quickened heartbeats and levitated hair. But is he worse than the parent who gave to society a neurotic child who became a politician? Is he worse than the manufacturer who set up belated foundations with the money he made by handing bombs and guns to suicidal nationalists? Is he worse than the distiller who gave bastardized grain juice to stultify further the brains of those who, sober, were incapable of progressive thought? (Nay, I apologize for this calumny; I nip the brew that feeds me.) Is he worse, then, than the publisher who filled ubiquitous racks with lust and death wishes? Really, no, search your soul, lovie--is the vampire so bad?

Richard Matheson

Tags: politics society prejudice horror government vampire norms



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A giant octopus living way down deep at the bottom of the ocean. It has this tremendously powerful life force, a bunch of long, undulating legs, and it's heading somewhere, moving through the darkness of the ocean… It takes on all kinds of different shapes—sometimes it's 'the nation,' and sometimes it's 'the law,' and sometimes it takes on shapes that are more difficult and dangerous than that. You can try cutting off its legs, but they just keep growing back. Nobody can kill it. It's too strong, and it lives too far down in the ocean. Nobody knows where its heart is. What I felt then was a deep terror. And a kind of hopelessness, a feeling that I could never run away from this thing, no matter how far I went. And this creature, this thing doesn't give a damn that I'm me or you're you. In its presence, all human beings lose their names and their faces. We all turn into signs, into numbers.

Haruki Murakami

Tags: society state others norms



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Everything you are used to, once done long enough, starts to seem natural, even though it might not be.

Julien Smith

Tags: natural actions normal habits behavior norms



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Is deviation from the locally approved norms always and everywhere to be taken as disease?

Bernard Wolfe

Tags: normalcy norms abnormality deviation



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Literature should be a kind of revolutionary manifesto against established morality and established society.

Guo Moruo

Tags: morality society literature revolution norms



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