Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
David AmerlandTags: search seo semantic-search
I am a firm believer that knowledge is power but only if it leads to comprehension.
David AmerlandTags: seo semantic-search search-marketing
A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.
David AmerlandTags: seo semantic-search intelligent-web semantic-web
Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.
David AmerlandTags: seo semantic-search semantic-web
What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.
David AmerlandTags: seo semantic-search gaming-search google-semantic-search semantic-seo
In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.
David AmerlandTags: google-search-engine semantic-search google-semantic-search the-semantic-web
At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.
David AmerlandTags: google-search-engine semantic-search semantic-web google-semantic-search
In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.
David AmerlandTags: google-search-engine semantic-search semantic-web google-semantic-search
Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
David AmerlandTags: change marketing seo semantic-search semantic-web
Real search is about providing valuable information when it’s really needed to those who are actually looking for it.
David AmerlandTags: search seo semantic-search search-marketing semantic-web semantic-seo search-engine-optimisation
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