The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellTags: reality marketing thin-slicing taste-test
Page 1 of 1.
©gutesprueche.com
Data privacy
Imprint
Contact
Wir benutzen Cookies
Diese Website verwendet Cookies, um Ihnen die bestmögliche Funktionalität bieten zu können.