The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.

Steve Krug

Tags: design usability user-experience user-centered-design users



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It's way too easy to see the real face of a person. They're amiable and full of pretense when they want something from you, but the minute you don't give in, back away or put yourself first (like they do) is the minute they show you who they really are.

Donna Lynn Hope

Tags: people selfishness phony users



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