A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

B. F. Skinner

Mots clés science psychology punishment avoidance learn behavioral

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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.

B. F. Skinner

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The rat is always right.

B. F. Skinner

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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.

B. F. Skinner

Mots clés science love equality society affection human-behavior walden-two

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