I've been drawing shoes,' said Sketch, evoking a fireman who's been searching the smoking hulks of scorched buildings for burn victims, 'and it's been going feetingly.

Chip Kidd


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Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my n ice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say:
Sorry, I believe I said 'very dry'.

Chip Kidd

Mots clés wit hilarity monocles



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Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.

Chip Kidd


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Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'.

Chip Kidd

Mots clés cheese-monkeys



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Just who are the cheese monkeys? And what do they want?

Chip Kidd


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My longing for someone to talk to made Himillsy the lightning bug in my honey jar. I punched holes in the lid so she could breathe.

Chip Kidd


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Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.

Chip Kidd


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Never fall in love with an idea. They’re whores: if the one you’re with isn’t doing the job there’s always, always, always another.

Chip Kidd


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We are the Western World. We read, see, think. Left. To. Right. We can't help it.
..The problem with Top to Bottom is that it's unAmerican. We want to begin in the depths and climb our way upward. But our typographic system argues against this and wins, and images follow suit.
..What you have to be careful to remember about Big and Small, is that they can extend to infinity in either direction. Consider: Big can always be bigger and Small smaller. The atom is the Universe and vice versa. And they're both identical.
..Left to Right, Top to Bottom, Big and Small; on a two-dimensional plane, all of these tools rely on a relative truth. Now we come to In Front Of and In Back of, which for us are big, fat lies. Very useful though, and the first of many at your disposal.

Chip Kidd

Mots clés graphic-design



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On the first day of class, the Visual Arts building reclined before me like an old brick whore, egging me to show her one, last, good time. I doubted I was up to the task, but regardless, I entered from the rear, just to give myself the slightest mental edge.

Chip Kidd


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