In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.
Kristina HalvorsonMots clés strategy useful content promise willingness roles role deliver
Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it.
Kristina HalvorsonMots clés people quality content create relevance human-beings relevant content-strategy curate
High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.
Kristina HalvorsonMots clés usefulness competition advantage online enjoyable content-strategy web-content
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