We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.

Malcolm Gladwell

Mots clés explanations



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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

Malcolm Gladwell


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Arousal leaves us mind-blind.

Malcolm Gladwell


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The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.

Malcolm Gladwell

Mots clés first-impressions



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Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.

Malcolm Gladwell

Mots clés intuition



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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Malcolm Gladwell

Mots clés idea setting-trends social-behavior



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Truly successful decision-making relies on a balance between deliberate and instinctive thinking.

Malcolm Gladwell

Mots clés decisions



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Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.

Malcolm Gladwell

Mots clés behavior cultural legacies



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When we become expert in something, our tastes grow more esoteric and complex.

Malcolm Gladwell


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Who we are cannot be separated from where we're from.

Malcolm Gladwell


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