A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.
Simon SinekPeople don't buy what you do; they buy why you do it. And what you do simply proves what you believe
Simon SinekMots clés marketing entrepreneurship
A star wants to see himself rise to the top.
A leader wants to see those around him rise to the top.
Mots clés leadership
If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.
Simon SinekMots clés money vision work business job
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it.
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.
Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
You don’t hire for skills, you hire for attitude. You can always teach skills.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.
Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
All organizations start with WHY, but only the great ones keep their WHY clear year after year.
A leader must be inspired by the people before a leader can inspire the people.
Simon SinekMots clés ladership
Value is not determined by those who set the price. Value is determined by those who choose to pay it.
Simon SinekStudies show that over 80 percent of Americans do not have their dream job. If more knew how to build organizations that inspire, we could live in a world in which that statistic was the reverse - a world in which over 80 percent of people loved their jobs. People who love going to work are more productive and more creative. They go home happier and have happier families. They treat their colleagues and clients and customers better. Inspired employees make for stronger companies and stronger economies.
Simon SinekSome in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.
Simon SinekGreat companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.
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