control Auteur: Edward L. Bernays Copy Quote More from Edward L. Bernays “The great enemy of any attempt to change men's habits is inertia. Civilization …” “Modern business must have its finger continuously on the public pulse. It must …” “The public is not cognizant of the real value of education, and does not realiz…” “Universal literacy was supposed to educate the common man to control his enviro…”