The most basic way to get someone's attention is this: Break a pattern.

“Anger prepares us to fight and fear prepares us to flee.”

“We can't unlearn what we already know and there are only two ways to beat the c…”

“If I already intuitively "get" what you're trying to tell me, why should I obse…”

“The Curse of Knowledge: when we are given knowledge, it is impossible to imagin…”