Think Different Auteur: Steve Jobs Copy Quote More from Steve Jobs “Being the richest man in the cemetery doesn't matter to me. Going to bed at nig…” “I naively chose a college that was almost as expensive as Stanford, and all of …” “I've read something that Bill Gates said about six months ago. He said, ‘I work…” “My model for business is The Beatles. They were four guys who kept each other k…”