To join the makers of the world is always to feel at least a little more self reliant, a little more omnicompetent. For everyone to bake his own bread or brew his own beer is, we're told, inefficient, and by the usual measures it probably is.....But though it is certainly cheaper and easier to rely on untold, unseen others to provide for our everyday needs, to live that way comes at a price, not least to our sense of competence and independence. We prize these virtues, and yet they have absolutely nothing to do with the efficiencies of modern consumer capitalism. Except perhaps to suggest that there might be some problems with modern consumer capitalism.

Auteur: Michael Pollan