Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
Thomas GadMots clés business marketing brand
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs
Karl LagerfeldMots clés beauty people read fashion beautiful logo sign brand fabulous chic designer success-important
Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.
Chris ArnoldMots clés inspiration unique creativity design skill create you brand noticed remembered chris-arnold develop invent talking-point
Don’t overact the story of your name. Overact the story of your work.
Karl LagerfeldMots clés wisdom art work story fame fashion quote educational quotes brand name designer karl-lagerfeld lebel lebeling overact tip
Maybe the Truth of the Meaning of Life, Ancient and Arcane Knowledge of the Great Unknowable Universe is handed down only to persons presenting with the correct brand-name footwear. If you turn up wearing Shoe City knock-offs, you don't get to pass Go and collect Infinite Enlightenment.
Tracy EngelbrechtMots clés meaning-of-life enlightenment brand shoes
People, there's no such thing as, THE BEST CAMERA BRAND, but yes there will always be THE BEST CAMERA AT ANY GIVEN TIME. Technology will change, but not art.
Ashraf SaharudinMots clés art photography time technology camera cameras brand branding
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff BezosMots clés marketing brand branding
Sex doesn't sell anything other than itself
Martin LindstromMots clés marketing brand branding retail retailing
The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.
Kytka Hilmar-JezekMots clés brand branding alignment book-power kytka video-killed-the-radio-star
Until a job is outsourced or streamlined through an innovation, an employee is trained to operate robotically. This is what a brand is.
($)Mots clés jobs brand unemployment outsource robits
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