Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions . . . by changing the experiences that comprise those impressions.
Malcolm GladwellMots clés experience intuition nature-vs-nurture first-impression thin-slicing
Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in hours of highly repetitive and structured practice--perfecting their shooting, dribbling, and passing and running plays over and over again--and agrees to play a carefully defined role on the court. . . . spontaneity isn't random.
Malcolm GladwellMots clés practice intuition spontaneity thin-slicing
if we can control the environment in which rapid cognition takes place, then we can control rapid cognition
Malcolm GladwellMots clés subconscious blink thin-slicing gladwell rapid-cognition
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellMots clés reality marketing thin-slicing taste-test
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