The consumer isn't a moron. She is your wife.
David OgilvyTag: advertising 2fresh david-ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyTag: advertising marketing
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyTag: advertising 2fresh david-ogilvy
What you say in advertising is more important than how you say it.
David OgilvyTag: advertising 2fresh david-ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David OgilvyTag: advertising 2fresh david-ogilvy
Don't bunt. Aim out of the ballpark. Aim for the company of immortals.
David OgilvyTag: inspirational
Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
David OgilvyTag: david-ogilvy-quotes ogilvy
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
David OgilvyTag: humour advertising grammar
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
David OgilvySi te rodeas de personas más pequeñas que tú, acabarás siendo un enano. Si te rodeas de personas más grandes que tú, te convertirás en un gigante.
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