If we only have great companies, we will merely have a prosperous society, not a great one. Economic growth and power are the means, not the definition, of a great nation.

James C. Collins

Tag: society business non-profit



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For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

James C. Collins

Tag: inspirational



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It occurs to me,Jim,that you spend too much time trying to be interesting. Why don't you invest more time being interested?"

Collin's advice from John Gardner that he took to heart.

James C. Collins


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The purpose of bureaucracy is to compensate for incompetence and lack of discipline.

James C. Collins

Tag: business



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When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.

James C. Collins

Tag: inspirational business



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A company should limit its growth based on its ability to attract enough of the right people.

James C. Collins

Tag: entrepreneurship



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Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.

James C. Collins


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Faith in the endgame helps you live through the months or years of buildup.

James C. Collins


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By definition, it is not possible to everyone to be above the average.

James C. Collins

Tag: average



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Bad decisions made with good intentions, are still bad decisions.

James C. Collins


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