The whole gestural system of work was also obscene, in sharp contrast to the miniaturized and abstract gestural system of control to which it has now been reduced. The world of the objects of old seems like a theatre of cruelty and instinctual drives in comparison with the formal neutrality and prophylactic 'whiteness' of our perfect functional objects. Thus the handle of the flatiron gradually diminishes as it undergoes 'contouring' - the term is typical in its superficiality and abstractness; increasingly it suggests the very absence of gesture, and carried to its logical extreme this handle will no longer be manual - merely manipulable. At that point, the perfecting of the form will have relegated man to a pure contemplation of his power.
Jean BaudrillardWe live in a world where there is more and more information, and less and less meaning.
Jean BaudrillardThere is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you. Suddenly the TV reveals itself for what it really is; a video of another world, ultimately addressed to no one at all, delivering its own message.
Jean BaudrillardTag: life television
SeDuciR es MoRir ComO ReaLidaD y reProDuciRse CoMo IlusiOn
Jean BaudrillardAmerica is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins; it cultivates no origin or mythical authenticity; it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.
Jean BaudrillardAmericans may have no identity, but they do have wonderful teeth.
Jean BaudrillardToday abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being or substance. It is the generation by models of a real without origin or reality: A hyperreal. The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory - precession of simulacra - that engenders the territory.
Jean BaudrillardTag: storytelling hyperreal territory
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.
Jean BaudrillardThe secret of theory is that truth does not exist.
Jean BaudrillardOne has never said better how much "humanism", "normality", "quality of life" were nothing but the vicissitudes of profitability.
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