In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.
Kristina HalvorsonTag: strategy useful content promise willingness roles role deliver
Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it.
Kristina HalvorsonTag: people quality content create relevance human-beings relevant content-strategy curate
High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.
Kristina HalvorsonTag: usefulness competition advantage online enjoyable content-strategy web-content
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