For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan. — Rudi Stern

Philip Di Lemme

Tag: architecture design neon

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In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern

Philip Di Lemme

Tag: urban neon iconography

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