Respect is how to treat everyone, not just those you want to impress.
Richard BransonA business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard BransonTag: business
Most "necessary evils" are far more evil than necessary.
Richard BransonTag: life
Throwing yourself into a job you enjoy is one of the life's greatest pleasures!
Richard BransonGood brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
Richard BransonTag: business
I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard BransonTag: money creativity fun business instincts entrepreneurship
You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.
Richard BransonTag: business-advice
There have been times when I could have succumbed to some form of bribe, or could have had my way by offering one. But ever since that night in Dover prison I have never been tempted to break my vow.. My Parents always drummed into me that all you have life is your reputation: you may be very rich, but if you lose your good name you'll never be happy.
Richard BransonTag: integrity
It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
Richard BransonTag: risk
I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.
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