Alexis de Tocqueville, the French thinker who keenly chronicled early American society, described the consequences of ever-increasing choice more than 170 years ago:
In America I have seen the freest and best educated of men in circumstances the happiest to be found in the world; yet it seemed to me that a cloud habitually hung on their brow, and they seemed serious and almost sad even in their pleasures…. They clutch everything but hold nothing fast, and so lose grip as they hurry after some new delight.

Autore: Sheena Iyengar