Just consider a child who, absorbed in play, forgets himself—this is the moment to take a snapshot; when you wait until he notices that you are taking a picture, his face congeals and freezes, showing his unnatural self-consciousness rather than his natural graciousness. Why do most people have that stereotyped expression on their faces whenever they are photographed? This expression stems from their concern with the impression they are going to leave on the onlooker. It is "cheese" that makes them so ugly. Forgetting themselves, the photographer, and the future onlooker would make them beautiful.

Autore: Viktor E. Frankl