Suck up with subtlety.

“The greater the difficulty of the change, the greater the need for enchantment.…”

“Knowledge is great. Competence is great. But the combination of both encourages…”

“Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.”

“Good blurbs are short, sweet, and limited to six. They answer the question “Why…”