The medium is the message.

“There is absolutely no inevitability as long as there is a willingness to conte…”

“With the arrival of electric technology, man has extended, or set outside himse…”

“We become what we behold. We shape our tools, and thereafter our tools shape us.”

“Playboy: Have you ever taken LSD yourself?McLUHAN: No, I never have. I'm an obs…”