The more you know, the less you need. Autore: Yvon Chouinard Copy Quote More from Yvon Chouinard “We want customers who need our clothing, not just desire it.” “The goal of climbing big, dangerous mountains should be to attain some sort of …” “Real adventure is defined best as a journey from which you may not come back al…” “It's okay to be eccentric if you're rich; otherwise you're just crazy.”