We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we trust that the information comes from a trustworthy source? Your experience has given you a deep knowing of your subject matter. You have insights and ideas that others may not figure out on their own. You are holding a roadmap that has great value to someone. What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.
Kytka Hilmar-JezekTag: author information-overload write-a-book book-power platform author-platform beanding kytka positioning
When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?
Crystal Black DavisTag: marketing entrepreneurship differentiation branding positioning
There are many good seeds in you. Therefore you must avoid every bad soil in the world.
Israelmore AyivorTag: talent seed seeds world environment attitude gifts food-for-thought potential talents support ability great position soil avoid negative-people evil-people potentials positioning israelmore-ayivor bad-friends toxic-people seed-of-greatness bad-attitudes bad-environment bad-soil good-seeds
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
Al RiesTag: positioning
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